If you are selling confectionery online, you’ll be aware of
issues such as SEO, PPC, Google AdWords, conversion rates, abandoned baskets
and of course, Google Shopping. Perhaps Google really are taking over the
world, but if you are going to sell online, you need them.
Google Shopping is an increasingly used function, used by
many to find what they wish to buy at the best possible price. You’ve probably
done just that yourself. We cannot all manage to be experts in everything online
and so it’s useful when specialist companies such as Lengow write free white
papers that we can download and use to broaden our knowledge.
Lengow are a feed management company and have some big names
in their portfolio. For most of us, they are offering some useful and free
information to help our business! Whilst some of it might blow your mind, there
could be some useful snippets to give you a steer. Download the white paper here and see what you think.
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