Thursday 16 January 2014

That time already?



Where did Christmas go? We seem to spend so much more time getting ready for it and trading for it than actually enjoying it!

Well a very Happy New Year to you and I hope that it proves to be a prosperous one. The economy has now officially turned a corner and things appear to be looking up. Is that the case in confectionery retailing? We’d love to hear what you think from your own experience.

Valentine’s Day is the next target on the horizon, with Easter and Mother’s Day not far behind. Start planning now for all three events and get that spring gifting display underway. Watch out for impulsive opportunities like all of the self-eat spring confectionery items; Crème Eggs still leading the way. Also ensure that your range is suiting a variety of price points and remember that there is a younger audience for February 14th too; it’s not all about huge boxes of delicious chocolates.

Bulk hearts come in all flavours and formats now, from foil wrapped chocolate hearts to jelly, mallow and gummy hearts. Even sweets like Cherry Lips can prove to be an opportunity for your Valentine’s Day pick and mix. Think outside the box and have fun doing so. Your customers will thank you for it as they seek out original ideas for their loved ones.

We’ll keep you posted on SweetRetailing so be sure to visit the website often!