I was
really interested to read this recent article about Aunt Nellie’s Sweet Shop in
Ireland,
creating a Willy Wonka style confectionery promotion of their own with some important
football tickets to win. How creative! I bet it helped to bring many more
people into the shop, which quite frankly is what every retailer wants these
days.
Many businesses
that retail confectionery rely solely on promotional opportunities offered to
them by manufacturers or suppliers. Whilst this is clearly a good source of
activity to take advantage of, there can surely be nothing better than your own
bespoke promotional event to benefit your own specific locality? And it needn’t
cost a great deal either.
Aunt Nellie
had the right idea. A simple piece of paper was placed into the winning sweet bag
whilst the tickets were kept safe and sound. The organisation of such a
confectionery promotion need not be very taxing. Making use of in store displays, posters in
windows, social media and good old conversation, the news of a fun promotion
can quickly be spread in the locality at next to no cost.
So for a
bit of fun, we got our thinking caps on for just a few minutes and came up with a little bit of basic
inspiration, to get you thinking along the right lines. Of course, we’d love to
hear from anybody that has created a successful bespoke confectionery promotion in their shop.
Please just get in touch!
- Make use of raffle tickets inside some bagged up sweet selections, offering a selection of smaller prizes which could be as simple as free stock, a small child’s toy (think Kinder Surprise!) or a percentage discount voucher on their next purchase.
- If you sell pick and mix sweets from a display of jars, choose a secret winning sweet, different every week (hide a promotional card behind the jar!). If a customer buys some of these sweets they can win a voucher to have the same amount free or half price next week.
- Create a simple prize draw. A customer is entered if they buy a certain amount of confectionery from a particular range or display. The prize could be a hamper selection of confectionery. Why not ask a supplier to get involved with you?
