Wednesday 18 May 2016

Sweets that contain protein



So here’s an interesting one. Should sweets ever contain protein? Are they still sweets if they do?

A company called MuscleFood.com thinks so as it has launched Pear Drops and Rhubarb & Custard “sweets” that contain 9.2g of protein in a 75g bag. That’s same amount of protein as two slices of multi-grain bread, half a cup of kidney beans or a handful (1oz) of raw pistachios. Furthermore, they are fat and sugar free with less than half the calories of a regular sweet. 

Some might feel that such a combination cannot be a sweet in the real sense of the word, but perhaps it can. Certainly if you’re training and working out you might opt for them, according to MuscleFood.com

So how do they do it? The added protein is derived from whey powder, which is commonly found in nutritional supplements and taster feedback claims that the sweets taste just the same as regular sweets

Darren Beale from MuscleFood.com commented: “We developed these sweets after our customers said one of the things they really missed was sweets and especially the retro classics they grew up with.

We created these sweets for them. They’re never going to be as nutritionally perfect as something like a chicken breast but as an every now and again treat they’re ideal.

The two we’ve developed have been a big hit with our customers who say they taste just like they remember and give them a treat they can enjoy without feeling guilty.

If these are popular we may look in to adding other favourites to the range like cola cubes. Let’s face it, who doesn’t love a bit of nostalgia especially when it’s better for you than the original.”

So, maybe you can have sweets packed with protein. Only your customers could possibly decide.

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