Hmmm, well this is interesting…contrary to my last post, I’ve seen reports of
Halloween confectionery not performing so well this year. Is Halloween being
over-hyped or did it work well for your business?
IRI data suggests that there was a decline in the sale of
Halloween confectionery purchased from supermarkets in the region of 17%, down to
£11.5m. But it is widely accepted that Halloween continues to grow in the USA (where the lead comes from)
and of course, confectionery continues to see growth as a whole in the UK.
The figure stated is just for supermarkets so there might be
a bit more to this story yet. Are we starting to buy more of our confectionery
elsewhere, now that more and more shoppers make use of discount stores and
local convenience shops during the week? Even our favourite sweetie shop! Maybe
this reinforces the supermarket trend more than the Halloween one.
From what I
could see, Halloween was as big as ever this year and judging by the number of
trick or treaters, confectionery was most definitely a key part of it!
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