Have
you spotted our new, resourceful little e-book called 192 Sweet Shop Names? It
is quite simply what the name suggests and priced at just £1.25 (less than the price of many bagged sweets), well worth a
read for anyone trying to name a new confectionery retail business.
Working
in the confectionery industry, we are always thinking of fun names and decided
to start jotting them down. Months later and a quick count determined that
there were 192! That is the simple story behind this project. We decided to
publish the list because it just might be helpful to some of our visitors.
Naming
a sweet or chocolate shop can be a daunting task and also a very important one.
Do you want a modern or traditional feel? Young or grown up image? Witty or
serious name? At the end of the day, your gut feel will count for a lot. You
might also find a previous article that we wrote of help to you:
A
final bit of advice would be that once you’ve chosen your final name, live with
it for at least a few days. Ask a few friends what they think and try to
imagine what your branding and your store might look like as a result of the
name. Consider if it is easy to remember and easy to say. If it keeps passing
the test, you’ve found your dream sweet shop name!
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