Tuesday 10 April 2012

Chocolate printers on ebay

There has been much enthusiastic discussion about the unveiling of a commercial 3D chocolate printer and so we thought that we would do our bit and bring you the facts in case this is an opportunity for your own UK chocolate business.
 
The UK company that has developed the world’s first commercial 3D chocolate printer is called Choc Edge Ltd. Led by Dr Liang Hao, this new company based in Exeter has now made Choc Creator version 1 available for sale at a standard price of £2,888. 

The 3D printer uses melted chocolate to build up a bespoke 3D chocolate shape in layers. YouTube videos are already in circulation! 

To mark the launch of the new 3D chocolate printer, Choc Edge is apparently auctioning 10 printers on ebay, starting today. 

This is clearly a creative opportunity for chocolate companies and organisations that use chocolate in some way, though the plan must be sound, given the purchase cost. Thorntons had expressed an initial interest and it is easy to see how a chocolate retailer might develop this into a bespoke idea.  

Sweet Retailing would love to hear from any anyone that purchases Choc Creator for their business. We would be very interested to understand how its creativity has been successfully harnessed.

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