Is there such a thing? Of course not! But there is Magic Choc which launched earlier this month.
This is an interesting if not a cheap idea. Choc-o-Bloc has launched a mouldable chocolate product that does not melt. Made from Belgian chocolate, children can shape it to their heart’s delight without getting covered in chocolate. Then I would guess that they have the satisfaction of eating their “work of art”!
So far in the UK, Toys R Us has stocked the product in addition to a number of independent stores (and no end of online businesses it seems). Starter packs retail at £4.99 whilst more comprehensive packs are priced at £9.99.
Is this one for certain confectionery retailers to stock? Sweet Retailing would love to hear your thoughts.
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