Chocolate leads UK Fairtrade

Publishing its own updated figures today, on the first day of Fairtrade Fortnight, The Fairtrade Foundation has announced that chocolate is now officially the leading Fairtrade category in the UK based on value.

Growing fourfold, the UK Fairtrade chocolate category is now worth an astounding £342 million (2010) which apparently amounts to 2.3 million chocolate bars a day!

Overall, the UK Fairtrade market is worth £1.17 billion (2010), demonstrating growth of 40% in the last year. UK consumer recognition now stands at 74%.

This is a useful addition to the recent article that Sweet Retailing wrote about the opportunity for Fairtrade chocolate. You can read it here if you haven't already...