Where did Christmas go? We seem
to spend so much more time getting ready for it and trading for it than
actually enjoying it!
Well a very Happy New Year to you
and I hope that it proves to be a prosperous one. The economy has now
officially turned a corner and things appear to be looking up. Is that the case
in confectionery retailing? We’d love to hear what you think from your own
experience.
Valentine’s Day is the next
target on the horizon, with Easter and Mother’s Day not far behind. Start
planning now for all three events and get that spring gifting display underway.
Watch out for impulsive opportunities like all of the self-eat spring
confectionery items; Crème Eggs still leading the way. Also ensure that your
range is suiting a variety of price points and remember that there is a younger
audience for February 14th too; it’s not all about huge boxes of
delicious chocolates.
Bulk hearts come in all flavours
and formats now, from foil wrapped chocolate hearts to jelly, mallow and gummy
hearts. Even sweets like Cherry Lips can prove to be an opportunity for your
Valentine’s Day pick and mix. Think outside the box and have fun doing so. Your
customers will thank you for it as they seek out original ideas for their loved
ones.
We’ll keep you posted on SweetRetailing so be sure to visit the website often!
No comments:
Post a Comment