Wednesday, 5 March 2014

192 Sweet Shop Names



Have you spotted our new, resourceful little e-book called 192 Sweet Shop Names? It is quite simply what the name suggests and priced at just £1.25 (less than the price of many bagged sweets), well worth a read for anyone trying to name a new confectionery retail business.

Working in the confectionery industry, we are always thinking of fun names and decided to start jotting them down. Months later and a quick count determined that there were 192! That is the simple story behind this project. We decided to publish the list because it just might be helpful to some of our visitors.


Naming a sweet or chocolate shop can be a daunting task and also a very important one. Do you want a modern or traditional feel? Young or grown up image? Witty or serious name? At the end of the day, your gut feel will count for a lot. You might also find a previous article that we wrote of help to you:


A final bit of advice would be that once you’ve chosen your final name, live with it for at least a few days. Ask a few friends what they think and try to imagine what your branding and your store might look like as a result of the name. Consider if it is easy to remember and easy to say. If it keeps passing the test, you’ve found your dream sweet shop name!

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