Tuesday, 8 April 2014

Delivering chocolate perfection



Scientists involved in the long and complicated process of creating the ‘perfect piece of chocolate’ reveal that while ‘perfect’  may be used to lure customers to buy the perfect crème egg or enormous chocolate-stuffed Easter Egg, perfect chocolate is actually the result of a well-scrutinised global supply chain working at its best.

This insightful account comes from a company called Intertek and their task is to work closely with chocolate manufacturers, testing, inspecting and evaluating at every stage of production from bean to bar.

The average chunk of sweet confection undergoes hundreds of assessments from the day the cocoa seed is planted (tested for water, segregation, nutrition), to when the cocoa pod is harvested (assessed in terms of child labour, salary scales, fair trade). These checks also include how the chocolate is transported and manufactured (tests for manufactured pollutants, manufacturing systems assessed), to the way it is blended, packaged and sold.

Every aspect of the chocolate production process from ingredient to blend to the finished product is monitored, tested and checked against regulations to ensure it’s safe, of good quality and conforms to all the legal standards. Analysis ranges from labour pay scales and conditions of farm workers tending the cocoa pods, to environmental issues around rainforest use, to monitoring the transportation process, as well as quality and safety in the manufacturing, packaging, distribution and selling of the finished chocolate product.

At the Cocoa farm itself, the task of where to plant and how to nurture the crops, is in itself a challenge.   By using precision farming, soil labs such as Intertek’s South Africa labs, carefully determine and provide details on how to respond to the land’s needs.  Allowing the farmers to accurately pinpoint and apply the right amount of nutrients in the precise location at the right time. This not only benefits the crop’s yield but creates a sustainable environment for future crop cycles and supports the local community.

To achieve a premium product, the cocoa chocolate must be quality checked pre- and post-shipping. It must be monitored to ensure correct loading and checked again during transit to ensure it is kept apart from the bulk cargo. If it has to be held in storage overnight, a further stock monitoring service may be required.

The seal on the premium cocoa is broken at the factory prior to the manufacturing process and all papers are checked. The factory itself will be subject to testing to ISO standards in terms of hazards, safety and quality procedures and practices.

When blending with other ingredients, each of those ingredients will have been tested and certified. For example, the milk used for blending with the chocolate will have undergone its own rigorous testing process including checks on cattle welfare on the farm as well as safe milk collection.

The final product is tested for cocoa mass, butter fat and milk solids to ensure that the product complies with chocolate regulations around the world and that the final product will be labelled correctly.  Other testers have the enviable task of carrying out sensory tests to ensure the chocolate feels, tastes and looks right.
Equally Intertek experts are also called upon to eat chocolates and sweets to assess whether these might cause choking hazards. Computer modelling and other scientific and physical analysis are also used to support these findings.

With the growing prevalence of allergies, such as dairy soya, nuts and gluten, these are controlled by risk assessments and quality management with the system being verified by audits and testing to ensure unlabelled allergens are not present in the final product. Also the microbiological quality of the final chocolate product is assessed.

Another area under increasing scrutiny is packaging testing. The chocolate wrappers should be proofed as safe when coming into in contact with the delicious chocolate, providing no risk for human health.

The testing continues once the chocolate hits the shops, as audits are also run in the form of brand quality to ensure the product fits with the look and feel of the brand. Mystery Shopper audits are then conducted to ensure the level of customer service being offered is as pristine as the chocolate itself.

So this Easter, as excited adults and children comb gardens for eggs and tear open silver paper packaging in search of a mouthful of chocolate, it’s worth considering how many people have worked together along the global supply chain to turn that simple pod into that perfect piece of mouth-watering scrumptiousness! 

Friday, 21 March 2014

New retail formats for sweets



The box turned up in the post. Not wrapped, no damage, all intact. It was clear to see what it was so I wasted no time in “pushing and peeling” the four windows as instructed. Six little bags of sweets lay inside to tempt me – I’m now supposed to “graze” all day with any other colleagues in the office…

Confectionery is certainly an evolving category. The fact that we all love a sweet treat from time to time is resulting in the development of some interesting formats and retail styles in order to tempt us to choose a particular avenue.

This example comes to us courtesy of Mr Big Tops. Clearly based on the principle of a Graze box (which admittedly is a little more healthy), a quick look at the website suggests that they ideally want you to subscribe – a box every week even! You give a “thumbs up" to a selection of 60 sweets and then they surprise you each time. The cost of a 375g box is £3.75 with free postage and  you can simply purchase a single box if you are suitably self-controlled.

Nifty idea and the Mr Big Tops brand uses every inch of its box, inside and out, to develop the brand and encourage engagement. Whilst Mr Big Tops is not the only company offering boxes of sweets delivered by post, I certainly smile at their carefully considered format and presentation.

The methods of retailing confectionery are becoming abundant and I really doubt that we have seen the last of them yet. With the benefit of technology and creative flair, our sweet shoppers have ample choice and we must work hard to look after the customers that we have before they are tempted elsewhere.

Wednesday, 5 March 2014

192 Sweet Shop Names



Have you spotted our new, resourceful little e-book called 192 Sweet Shop Names? It is quite simply what the name suggests and priced at just £1.25 (less than the price of many bagged sweets), well worth a read for anyone trying to name a new confectionery retail business.

Working in the confectionery industry, we are always thinking of fun names and decided to start jotting them down. Months later and a quick count determined that there were 192! That is the simple story behind this project. We decided to publish the list because it just might be helpful to some of our visitors.


Naming a sweet or chocolate shop can be a daunting task and also a very important one. Do you want a modern or traditional feel? Young or grown up image? Witty or serious name? At the end of the day, your gut feel will count for a lot. You might also find a previous article that we wrote of help to you:


A final bit of advice would be that once you’ve chosen your final name, live with it for at least a few days. Ask a few friends what they think and try to imagine what your branding and your store might look like as a result of the name. Consider if it is easy to remember and easy to say. If it keeps passing the test, you’ve found your dream sweet shop name!