Who eats the most chocolate?

According to recently discussed Euromonitor data, Around $100 billion worth of chocolate will be eaten globally during 2015. Within this, there are some clear winners and losers where the per capita amount is concerned. Luckily, us Brits are doing a good job of eating our fair share! 

Here’s a run-down of the top ten biggest chocolate eating countries for 2015:

1.       Switzerland        $236.00 of chocolate per person (that’s about £150!)

2.       Ireland                $146.90 of chocolate per person

3.       UK                     $146.00 of chocolate per person

4.       Norway              $145.10 of chocolate per person

5.       Denmark            $105.60 of chocolate per person

6.       Austria               $104.20 of chocolate per person

7.       Sweden              $103.00 of chocolate per person

8.       New Zealand     $97.00 of chocolate per person

9.       Australia            $96.10 of chocolate per person

10.   Finland               $94.60 of chocolate per person

Interestingly, whilst the USA is the largest chocolate market in the world, when comparing per capita values, they rank 20^th at $56.80 per person.

Milk chocolate not surprisingly leads the world but dark and filled chocolate are continuing to see growth trends whilst white chocolate sales are actually on decline globally.

So it would seem that the UK chocolate market is not a bad one to be in at the moment, though we are all perhaps eating as much of the brown stuff as we’re able and so brand differentiation and adding value become much more important to gain market share.

www.sweetretailing.co.uk