The time is almost upon us again and confectionery retailers
need to be planned ready and stocked. Christmas confectionery gifts have become
a staple over the festive season. We all seem to have at least one gift where
we resort to sweets or chocolates. For some, it’s many more. Every retailer
imaginable jumps on the bandwagon from supermarkets, clothing chains,
distinctive food halls and of course, specialist sweet shops and retailers that
sell confectionery all year round.
Whilst it might seem like there is a huge amount of
competition to retail confectionery gifts at Christmas time, the surge in
supply is quite simply a reflection of the surge in demand. Get on the band
wagon and boost your sales is our advice!
There are many ways to tackle the Christmas confectionery
gift market but they all require one thing – careful planning and time given to
determine the correct product range and method of display for your business.
Starting now gives you that much needed time to talk to a number of suppliers
and consider how you might improve on your Christmas range from last year.
Every confectionery manufacturer small and large can offer you ideas for
Christmas confectionery gifts. Packaging and presentation is everything here
and you’ll also want to consider what level your customers wish to buy at and
what price points are important to them. The token gift market is a popular
one, designed to supply small, low priced gifts for colleagues, neighbours,
friends and more. It’s worth considering stocking more substantial gifts too,
either for the recipient that has everything or perhaps as a family or office
gift to share.
Many specialist confectionery retailers are enjoying the
benefits of creating their own bespoke confectionery gifts for their store,
perhaps packaging unique sweet selections into smaller containers or
attractively packaged bags. Filling larger sweet jars with a selection to share
can be a great alternative to a tin of chocolates at Christmas time and a
profit winner for your store.
Do your research now and benefit from some great festive
confectionery sales in the months to come. We’ll keep you posted on new products and ideas as they launch too!
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