We are
spotting more and more retailers embrace Twitter for the first time – even the
smallest; working to build up a small community of their own to engage with. It’s
free and for many, can be very effective indeed.
Smaller retailers
can use the likes of Twitter and Facebook to talk with their local customers,
getting feedback from time to time and communicating offers and special events
when need be.
It
certainly cannot harm any confectionery retailer to have a go and build a “community” over
time! Of course, you will generally reach out to your most proactive and loyal
customers in the main. Those that seek you out on social networks or take
action having read that you are there to talk to. So to my mind, social
networks can be a great tool for confectionery retailers to engage with their
best customers and keep them close.
So how can
you engage with the more infrequent customers that you welcome through your
doors? Many might pop in just a few times a year when the need arises. Well
maybe a need might arise in the run up to Christmas and you could use that to
your advantage!
As well as
going to town on your product range at Christmas time, it’s a great opportunity
to recruit some more customers to engage with beyond the festive season. Think
about advertising a weekly giveaway on Twitter or Facebook in your store. Perhaps
you supply an exclusive discount code via Facebook every Friday. You could
develop a social media promotion whereby every friend on Facebook gets entered
into a prize draw to win something rather big.
There are
lots of ways to encourage your customers, regular and infrequent, to sign up to
your social media and there is no better time than when you might be a bit
busier. Use your store, counter and bags to communicate the benefits and look
forward to engaging with more customers socially during 2014.
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