We are all getting fed up
with it and none of us can do anything about it. The rain continues, ignoring
the fact that our water table is full to the brim. Online feedback forum,
Feefo, has recently revealed that the poor weather directly affects retailers in
more ways than we think, with a greater amount of negative feedback being
posted. Can there really be a link?
Feefo manages online feedback
for all manner of UK
retailers including Fat Face and The White Company, facilitating more than
1,000 reviews and ratings on a daily basis. From early June, the company noticed
a significant uplift in the number of negative comments that their clients were
receiving.
So confectionery retailers
watch out! We are far more likely to take it out on the shops that we visit at
the moment, as our spirits are dampened, not knowing whether summer is actually
going to take place this year.
On the positive side of
things, we know that confectionery has become a leading “pick me up” during the
difficult economy and so perhaps it can reward your shoppers in the same way
when the downpours show no sign of shifting? Perhaps you could actually turn it
to your advantage, offering a special deal on every day that it rains? Downpour
Deals! You heard it here first…
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