Silly price season

It's that time of year again when the supermarkets tend to get carried away with their Easter Egg prices. 2012 is not likely to be an exception and if anything, things might be worse if you believe the rumours being mooted about.

Promotions on key brands have already started in earnest, mainly small impulse items at the moment but branded Easter Eggs will be next on the list.

We all like to find a good promotion or bargain these days and if anything, many of us have come to expect it! The supermarkets will once more play to this and use branded chocolate eggs to get us through their doors so that we buy a great deal more as well.

So where does this leave the smaller retailer of confectionery? Well, there is MUCH more to Easter than branded chocolate eggs and that is where such retailers should look to. Take a good look at the supermarkets near you and cross all of their top deals off your stock list. Why bother with them? Specialist confectionery wholesalers can show you many different products to consider selling and then of course you might want to get creative yourself! For example, the British public adore their mini eggs, so why not come up with some novel gifting presentations using this much loved sweet?

To ignore the Easter oportunity is a shame as there is clearly money to be made. A whopping £230m was spent on Easter confectionery last year (up 4.8% year on year). So identify your place in this market and then do it justice, with originality, determination and enthusiasm!

Sweet Retailing can keep you up to date with new confectionery products and even a supplier directory if you want to check out somewhere new.