Monday, 19 December 2011

Festive facts

Mintel are busy releasing some interesting Christmas facts and stats right now. Once we got beyond the fact that the nation is to spend an estimated £307million on turkey this Christmas and that one in four pet owners buy their loved ones a Christmas stocking, we found a few snippets that confectionery retailers might find useful.

In 2011, Brits spent a massive £163million on Christmas chocolate. This compares to Easter 2011 at £264million and Mothers Day 2011 at £22million - who said that the market for spring confectionery was dead?!

61% of us will share chocolates with friends and family over the Chritmas period.

52% of us admit that when we cannot think of anything else, we buy them chocolate as a gift!

And finally, 25% of us like to buy Christmas gifts throughout the year as we see them.

We do hope that you find a few of these snippets interesting or useful. A very Merry Christmas from the Sweet Retailing blog.

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