The price of eggs

The Guardian newspaper recently reported (22 March) that research from shopping website mySupermarket suggested a 21% increase in the price of Easter eggs this year compared to last, with certain popular branded favourites rising by as much as 140%!

For many years now, supermarkets have been selling core branded Easter eggs at extremely low prices, keeping the playing field a little out of reach for smaller confectionery retailers. So it is ironic perhaps that in such a tough economic climate, prices appear to have eventually moved upwards. Of course the main reasons for any price rises would be focused around many rising costs including cocoa and the higher VAT level.

With just a few weeks to go before Easter, I am sure that your confectionery range is well established and quite possibly extends well beyond branded shell Easter eggs. But I for one will be taking a peek in the local supermarkets to see what they are up to and whether this research stacks up substantially.

Don't forget to keep a regular eye on the Sweet Retailing website for thoughts and ideas to develop your confectionery range!