Twelve days on

The "Big Day" was 2 February around 11.30am. Sweet Retailing went live at long last! Initial interest and feedback about the site has been really positive and it can only get better. Thank you and keep it coming!

Within the last twelve days we have added a couple of great articles in the Confectionery Advice section of Sweet Retailing.

Firstly, some great market intelligence from leading provider Mintel. This should be of benefit to many confectionery retailers who wish to understand the bigger picture.

Secondly, an ever growing table of media campaigns in the confectionery industry that are live right now. Instead of giving you reems to take in, we intend to maintain a constantly updating table of the key facts for each campaign so that you can use it check that, if you stock such products, you are making the most of the opportunity. Did you know that currently, no less than £34.2 million is being invested in media by confectionery manufacturers?

A bit of trivia, the most read article is currently the profile on Mr Simms Olde Sweet Shoppe. This tells the story of how Martin Peet has successfully grown the company into a franchise of 100 sweet shops. The speed he is going, that is probably closer to 105 by now!

We are working on a few more Sweet Talk articles at the moment, having received some fresh contact from a number of suppliers. Do get in touch if you have something to say, whether you are a small specialist confectionery supplier or a large international organisation. Unusually for many, we love it when the emails ping in!