So here’s an
interesting one. Should sweets ever contain protein? Are they still sweets if
they do?
A company called MuscleFood.com
thinks so as it has launched Pear Drops and Rhubarb & Custard “sweets” that
contain 9.2g of protein in a 75g bag. That’s same amount of protein as two
slices of multi-grain bread, half a cup of kidney beans or a handful (1oz) of
raw pistachios. Furthermore, they are fat and sugar free with less than half
the calories of a regular sweet.
Some might feel that
such a combination cannot be a sweet in the real sense of the word, but perhaps
it can. Certainly if you’re training and working out you might opt for them,
according to MuscleFood.com
So how do they do it?
The added protein is derived from whey powder, which is commonly found in
nutritional supplements and taster feedback claims that the sweets taste just
the same as regular sweets
Darren Beale from MuscleFood.com commented: “We
developed these sweets after our customers said one of the things they really
missed was sweets and especially the retro classics they grew up with.
We created these sweets for them. They’re never going to be
as nutritionally perfect as something like a chicken breast but as an every now
and again treat they’re ideal.
The two we’ve developed have been a big hit with our
customers who say they taste just like they remember and give them a treat they
can enjoy without feeling guilty.
If these are popular we may look in to adding other
favourites to the range like cola cubes. Let’s face it, who doesn’t love a bit
of nostalgia especially when it’s better for you than the original.”
So, maybe you can have sweets packed with protein. Only
your customers could possibly decide.
