Friday 21 August 2015

Going to The Chocolate Show?



Chocolate is certainly becoming big business these days and most definitely warrants its own show. So say organisers of The Chocolate Show who are expecting 15,000 people to flock through their doors between the 16th and 18th October.

Located at Olympia’s National Hall in London, big and fine names will feature such as Rococo, Paul A Young, Hotel Chocolate and Divine. Visitors will even be able to try their hand at making chocolate from the bean. 

Youngsters can be entertained by members of the West End musical, Charlie and The Chocolate Factory with plenty of chocolate play and even a Great Glass Elevator. Probably some oompa loompas too I’d reckon. It all sounds like a grand and very chocolatey day out.

Fun aside, in addition to eager consumers, this must also be a very useful show for chocolate retailers, seeking to better understand the nature of the UK chocolate market and the opportunities for growth. For example, there will be a healthy chocolate area exploring the reasons why chocolate can actually be considered good for you (in moderation) and manufacturers will be showcasing their products.

Organised by Salon du Chocolat, this has all the hallmarks of an interesting and enjoyable show, whether you’re there to try as many new tastes as possible or to find some opportunities for your business. Now, where did I put my train timetable…