Thorntons franchise for £1k

So I hear that troubled chocolatier Thorntons is to reduce its franchsie fee next month down to just £1,000. Yes £1,000! In 2010 this figure stood at £15,000. The chocolate retailer is also bringing in a smaller retail format that could be a chocolate shop within a shop.

Will businesses rush at the opportunity and help to re-invent the Thorntons brand? Could it work to have a small area of your store developed into a Thorntons concession?

I personally thoroughly enjoy many of Thornton's lovely chocolates but I fear that they need to do a bit more to their image and their exclusivity to re-invent themselves. Perhaps this is on the cards too? I do hope so as it would be a terrible shame to see the demise of this long established British chocolate company that has adorned our high streets for such a long time.

Keep up to date on confectionery retailing news and issues at the Sweet Retailing website - this blog is not the half of it!

Silly price season

It's that time of year again when the supermarkets tend to get carried away with their Easter Egg prices. 2012 is not likely to be an exception and if anything, things might be worse if you believe the rumours being mooted about.

Promotions on key brands have already started in earnest, mainly small impulse items at the moment but branded Easter Eggs will be next on the list.

We all like to find a good promotion or bargain these days and if anything, many of us have come to expect it! The supermarkets will once more play to this and use branded chocolate eggs to get us through their doors so that we buy a great deal more as well.

So where does this leave the smaller retailer of confectionery? Well, there is MUCH more to Easter than branded chocolate eggs and that is where such retailers should look to. Take a good look at the supermarkets near you and cross all of their top deals off your stock list. Why bother with them? Specialist confectionery wholesalers can show you many different products to consider selling and then of course you might want to get creative yourself! For example, the British public adore their mini eggs, so why not come up with some novel gifting presentations using this much loved sweet?

To ignore the Easter oportunity is a shame as there is clearly money to be made. A whopping £230m was spent on Easter confectionery last year (up 4.8% year on year). So identify your place in this market and then do it justice, with originality, determination and enthusiasm!

Sweet Retailing can keep you up to date with new confectionery products and even a supplier directory if you want to check out somewhere new.

Cadbury packaging investment

We’ve heard on the grapevine that Cadbury is investing £6m in shelf ready packaging for some of its chocolate bars in addition to creating re-sealable packaging for the Cadbury Dairy Milk bar range. An interesting move. 

Apparently the cases are to be spring loaded so that when a bar is taken out, the next one is pushed forward. Cadbury assures us of greater visibility from the move as the bars will stand up on end, all resulting in increased sales. 

We have more questions than answers at this point.  

• Will this format suit the allocated space in all retailers?
• Will Cadbury still sell the “old style” bars to offer display flexibility?
• Surely one would have to display an entire case to benefit from the spring loading functionality. Not all retailers will have this space?
• Will the price have to go up following the investment?!
• Are we going to see Mars and Nestle follow suit?

This is a really interesting development that might be a real winner for retailers that sell a large amount of branded confectionery from a large display area. It might also give Cadbury a head start on a most creative packaging concept. But will it cause issues for smaller retailers who don’t have the shelf space for full spring loaded cases? As Sweet Retailing learns more, we will certainly keep you posted.